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08 — RESOURCES

The blog where founders actually learn something.

Playbooks, teardowns, and case studies — written by the people who built the platform, not the marketing team they don't have.

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PLAYBOOK9 min
How to write a system prompt that actually closes sales
Apr 2026 · Read article →
T
TEARDOWN14 min
We rebuilt Intercom Fin in 200 lines. Here's what we learned.
Apr 2026 · Read article →
C
CASE STUDY6 min
Kang Xiang: How an F&B consultancy tripled consultation bookings
Mar 2026 · Read article →
P
PLAYBOOK11 min
The 7 plays that 80% of our customers run on day one
Mar 2026 · Read article →
T
TEARDOWN8 min
Why your chatbot is dumber than ChatGPT and what to do about it
Feb 2026 · Read article →
C
CASE STUDY5 min
How an F&B business used chat-based reservations to reduce no-shows
Feb 2026 · Read article →
O
OPINION7 min
Per-seat pricing for AI is broken. Here's what's coming next.
Jan 2026 · Read article →
P
PLAYBOOK10 min
The escalation rules every customer-ops team should ship
Jan 2026 · Read article →
T
TEARDOWN12 min
Hybrid retrieval vs vector-only: why we chose BM25 + vector + RRF
Dec 2025 · Read article →

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